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Sport Management

Credential: Advanced Diploma Program Code: 14181 Length: 6 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
    • Grade 12 English (ENG4C or ENG4U or equivalent) 
    • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above



All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.


Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.


Date Location Availability International Student Availability
September 2017NorthOpenClosed

The 2017-2018 fee for 2 semesters is:

  • domestic: $4,036.58
  • international: $14,626.00

Fees are subject to change.

Additional Costs

$450 – textbooks; $270 – leadership camp experience (first semester); nominal fees for specific industry certifications.

Fees by Semester 


Humber offers a variety of scholarships each year.

Learn more >

Transferring from Another College or University

Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.

Learn more >

Future Study Options

Humber has a number of transfer agreements with other postsecondary institutions (within Canada and around the world) that enables students and graduates to use their Humber credential to gain advanced standing in another program.

The Sport Management Diploma shares a common first year with the Recreation and Leisure Services Diploma


Humber Ontario Graduate Certificates

Humber offers a number of Ontario graduate certificates to help take your education further.

Ontario Graduate Certificates >

Ontario Transfer Options

Visit ONTransfer >

Program Contact(s)

Eddie Yu
Program Support Officer
416 675 6622 ext. 4146



International Students

Phone 1-416-675-5067

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Apply to Humber

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 2Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 3Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 4Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 5Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 6Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $375 Winter start - $250 Summer start - $125

Our Program

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations, rules and regulations governing sport, coaching standards, tournament hosting and scheduling, and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

A two-day leadership camp at a YMCA outdoor centre helps build communication and leadership skills while guest speakers, practical training and field trips provide added benefits in preparing you for the workplace.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors and managers  and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, the Ontario Basketball Association and various Games Organizing Committees. The program also includes field trips and practical training.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Assess the socio-cultural parameters that influence sport.

  • Identify and work within legal, ethical and moral issues related to sport.

  • Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.

  • Provide leadership in a variety of settings.

  • Apply, analyze and communicate concepts of sport management.

  • Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.

  • Use appropriate information technology including a variety of software programs relevant to the business world.

  • Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.

  • Apply knowledge of the HR function to the operation of a sport organization.
  • Develop customer service strategies to meet the needs of internal and external customers.
  • Plan, design and deliver sport and recreation programs.


Work Placement

Our program includes two work placements in semesters five and six. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.

The Humber Experience

sport management video

Watch the video to find out more about our Sport Management Advanced Diploma program.

sport management video

Watch the Video to see our Sport Management Students participate in the Toronto Sport Summit at Humber.

sport management video

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 Invictus Games.

sport management video 2

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 North American Indigenous Games.

Pan Am Day/ParaPan Am Day 2014

Pan Am/ Para Pan Am video

Toronto hosted the Pan Am/ParaPan Am Games in 2015. Watch the video to see how Humber celebrated the games.

Pan Am/ParaPan Am Day Highlights

Pan Am/ Para Pan Am video

Take a look back at Pan Am/ParaPan Am Day at Humber College. Lots of action and excitement! Watch the video.

Guest Speakers

Scott Russell

Sport Management students have the opportunity to connect with industry professionals through the Sport Management Guest Speaker Series.

Explore the Health & Fitness Labs

Take a 360 degree tour!

For mobile and tablet users, open the video in the YouTube app. For optimal viewing experience use Firefox or Chrome. Currently Safari does not support 360 videos.

Fitness Facilities

The fitness facilities at Humber are one-of-a-kind. The Physiology/Kinesiology laboratories are fully equipped for high tech assessment of athletic performance and physical health, The labs feature metabolic VO2 carts, treadmills, bikes The Bod Pod, the Qualisys system and much more.

Faculty Highlight

“Sport and physical activity has just been a huge part of my upbringing and life, from playing basketball in the driveway with my brother to all the organized sport I’ve been a part of throughout my life, whether as an athlete, a coach or, now, an administrator,” she said. “It’s really moulded who I am and I want other people to experience that.”
-Lisa Buchanan, Guelph Top 40 Under 40 2016

Your Career

PricewaterhouseCoopers predicts that North American sports market revenues will rise at an annual growth rate of 4 per cent from $60.5 billion in 2014 to $73.5 billion in 2019.

Our graduates can earn positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

  • sport event and marketing co-ordinator
  • sponsorship co-ordinator
  • executive director or program manager
  • co-ordinator coaching development
  • ticket sales controller/supervisor
  • account executive
  • co-ordinator fan experience
  • facility, campus recreation or varsity manager.

Professional Accreditations

Qualified students have the opportunity to earn certification in Parks and Recreation Ontario’s HIGH FIVE Sport Program, Respect in Sport Certification, National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s), and Automated External Defibrillator (AED) training.

Additional requirements may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling. 

This information is accurate as of December 2016. 

Study Abroad

Qualified students in this program are eligible to undertake an experiential learning opportunity with IMG Sport Academy in Florida, including the Dunedin Blue Jays facility (7-10 days in duration).

Students are also eligible to undertake a study abroad service learning trip which provides rewarding experiences and opportunities to do community service across the globe.

These study abroad opportunities are available to students annually in May and are 10-15 days in duration.

New study abroad trips and initiatives are introduced each fall. Additional fees apply.

Invictus Games Come to Humber!

Student in wheelchair playing basketball

Students supported wounded veterans by participating in Invictus Games day at Humber College’s North Campus in Etobicoke.

High School Friends to Colleagues

Full Circle—two high school friends end up teaching side-by-side at Humber College in the Recreation and Leisure and Sport Management programs.

Scholarships & Awards

award image

Students may be eligible for a number of scholarships and awards.

Study Abroad

illustration of map with airplanes flying to study abroad destinations

Sport Management students may qualify for Study Abroad opportunities.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.