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Sport Business Management

Credential: Ontario Graduate Certificate Program Code: SB511 Length: 2 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • A bachelor’s degree, advanced diploma or diploma

 All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

This program is best suited for students who have completed a bachelor's degree in the following areas: Kinesiology, Commerce, Social Science, Communications or a related field.

Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection: Admission selection is based on the academic criteria indicated.  Meeting minimum eligibility requirements does not guarantee admission.

Date Location Availability International Student Availability
September 2018NorthOpenNot Available

The 2017-2018 fee for 2 semesters was:

  • domestic: $6,963.92
  • international: $15,585.00

Fees are subject to change.

Fees by Semester 


Humber offers a variety of scholarships each year.

Learn more >

Program Contact(s)

Eddie Yu, program support officer
416-675-6622 ext. 4146



International Students

Phone 1-416-675-5067

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Apply to Humber

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 2Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Our Program

Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, marketing, sales, sponsorship, economics and finance, event planning, and management. 

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
  • Apply computer skills and knowledge to support sport business management functions.
  • Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
  • Identify, analyze and develop advanced management competencies.
  • Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
  • Identify and analyze areas of civil law and governance that are relevant to the sport industry.
  • Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
  • Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
  • Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
  • Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
  • Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
  • Participate in the development and execution of sport business plans and manage risk.
  • Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
  • Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  • Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
  • Develop and implement selling strategies for both spectator and participant driven sport events.


Work Placement

The work placement consists of two components and occurs across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. The placement provides valuable experience and industry contacts. During the placement, you will work closely with a placement supervisor to develop job skills that are needed for future employment success. The first component of the placement is concurrent with coursework and is a minimum of 210 hours. The second component of the placement is six weeks in length and a minimum of 35 hours per week.

Study Globally

Nunavut Students


Students are involved in volunteer projects based on their areas of interest and participate in unique local activities and excursions.

IMG Students

IMG Academy

On the IMG Academy trip, students will train in a world-class athletic facility and learn from industry-experienced professionals.

Peru Students


Visit a variety of breath-taking sites and take part in rewarding, physical challenges on this unforgettable, two-week adventure.

Your Career

Upon graduation, you will be prepared to begin working as a sport business professional. Employment opportunities exist in professional sport, amateur sport, sporting goods, sport facilities, college and university sport, sport communications, event management, and sport marketing. 

Scholarships & Awards

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Students may be eligible for a number of scholarships and awards.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.