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Sport Management

Credential: Advanced Diploma Program Code: 14181 Length: 6 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
    • Grade 12 English (ENG4C or ENG4U or equivalent) 
    • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

or

or

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

For further information, see Admission Requirements.

Mature Applicants

Diplomas and Certificates

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

Degrees

An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

College Transfer Applicants

Diplomas and Certificates

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

Degrees

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

University Transfer Applicants

Diplomas and Certificates

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

Degrees

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

 

Date Location Availability International Student Availability
September 2018NorthClosedClosed

The 2018-2019 fee for 2 semesters is:

  • domestic: $4,162.70
  • international: $14,964.00

Fees are subject to change.

Additional Costs

$450 – textbooks; $240 – leadership camp experience (first semester); nominal fees for specific industry certifications.

Fees by Semester 

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Transferring from Another College or University

Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.

Learn more >

Future Study Options

Humber has a number of transfer agreements with other postsecondary institutions (within Canada and around the world) that enables students and graduates to use their Humber credential to gain advanced standing in another program.

The Sport Management Diploma shares a common first year with the Recreation and Leisure Services Diploma

 

Humber Ontario Graduate Certificates

Humber offers a number of Ontario graduate certificates to help take your education further.

Ontario Graduate Certificates >

Ontario Transfer Options

Visit ONTransfer >

Program Contact(s)

Eddie Yu, Program Support Officer
416 675 6622 ext. 4146
eddie.yu@humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$2,201.35$7,272.00
Tuition$1,501.57$6,572.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$240.00$240.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$1,961.35$7,272.00
Tuition$1,501.57$6,812.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 3Domestic FeeInternational Fee*
Total$2,001.35$7,272.00
Tuition$1,501.57$6,772.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$40.00$40.00
Co-op/Placement$0.00$0.00

 

Semester 4Domestic FeeInternational Fee*
Total$1,961.35$7,272.00
Tuition$1,501.57$6,812.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 5Domestic FeeInternational Fee*
Total$1,961.35$7,272.00
Tuition$1,501.57$6,812.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 6Domestic FeeInternational Fee*
Total$1,961.35$7,272.00
Tuition$1,501.57$6,812.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pursue a career in the business of sport

Our Program

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations, rules and regulations governing sport, coaching standards, tournament hosting and scheduling, and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

A two-day leadership camp at a YMCA outdoor centre helps build communication and leadership skills while guest speakers, practical training and field trips provide added benefits in preparing you for the workplace.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, the Ontario Basketball Association and various games organizing committees. The program also includes field trips and practical training.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Assess the socio-cultural parameters that influence sport.

  • Identify and work within legal, ethical and moral issues related to sport.

  • Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.

  • Provide leadership in a variety of settings.

  • Apply, analyze and communicate concepts of sport management.

  • Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.

  • Use appropriate information technology including a variety of software programs relevant to the business world.

  • Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.

  • Apply knowledge of the HR function to the operation of a sport organization.
  • Develop customer service strategies to meet the needs of internal and external customers.
  • Plan, design and deliver sport and recreation programs.


Close

Work Placement

Our program includes two work placements in semesters five and six. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.

Internship Partners

The Humber Experience

Pinball Clemens addressing students

Watch the video for highlights of the Real Talks Leadership Summit, organized by Sport Business Management Students.

sport management video

Watch the video to find out more about our Sport Management Advanced Diploma program.

sport management video

Watch the Video to see our Sport Management Students participate in the Toronto Sport Summit at Humber.

sport management video

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 Invictus Games.

sport management video 2

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 North American Indigenous Games.

Pan Am/ Para Pan Am video

Toronto hosted the Pan Am/ParaPan Am Games in 2015. Watch the video to see how Humber celebrated the games.

Pan Am/ Para Pan Am video

Take a look back at Pan Am/ParaPan Am Day at Humber College. Lots of action and excitement! Watch the video.

Alumni Success

Michael Selliah

Michael Selliah

Michael is the primary contact person for over 2,000 registered coaches looking for guidance with coaching education. Coaches throughout the province, country, and other countries, also often reach out to inquire how they can develop professionally using clinics/courses that Ontario Basketball offers.

Patrick O'Hagan

Patrick O'Hagan

“I was exposed to every facet of the sports industry from facility operations to sales and marketing. The curriculum allows you to figure out what interests you. The internships let you focus those interests you developed in the classroom and lets you apply them in the real world as you gain work experience."

Study Globally

Finland Student

Semester Abroad - Finland

In this intensive, 3-week summer school program, students will study subject areas like tourism, international business and more.

IMG Academy

Two-Week Global Adventure - IMG Academy

On the IMG Academy trip, students will train in a world-class athletic facility and learn from industry-experienced professionals.

Students in Nunavut

Two-Week Global Adventure - Nunavut

Students are involved in volunteer projects based on their areas of interest and participate in unique local activities and excursions.

Faculty Highlight

“Sport and physical activity has just been a huge part of my upbringing and life, from playing basketball in the driveway with my brother to all the organized sport I’ve been a part of throughout my life, whether as an athlete, a coach or, now, an administrator,” she said. “It’s really moulded who I am and I want other people to experience that.”
-Lisa Buchanan, Guelph Top 40 Under 40 2016

Meet the Faculty

Your Career

PricewaterhouseCoopers predicts that North American sports market revenues will rise at an annual growth rate of 4 per cent from $60.5 billion in 2014 to $73.5 billion in 2019.

Our graduates can earn positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

  • sport event and marketing co-ordinator
  • sponsorship co-ordinator
  • executive director or program manager
  • coaching development co-ordinator
  • ticket sales controller/supervisor
  • account executive
  • fan experience co-ordinator
  • facility, campus recreation or varsity manager.

Professional Accreditations & Recognition

Qualified students have the opportunity to earn certification in Parks and Recreation Ontario’s HIGH FIVE Sport Program, Respect in Sport Certification, National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s), and Automated External Defibrillator (AED) training.

This information is accurate as of December 2016. 

Additional requirements and/or costs may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.

Study Abroad

Qualified students in this program may apply to participate in a ten-day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays. 

Qualified students in this program may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to Arviat, Nunavut and Nicaragua. In addition, eligible students have the opportunity to apply for a study abroad experiential trip to Peru.

Each year we offer a variety of experiential learning trip opportunities for students to study aboard. Our annual short duration experiential trips in May are approximately two weeks in length. These faculty lead study abroad trips are confirmed in the fall semester.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Scholarships & Awards

Students may be eligible for a number of scholarships and awards.

News & Events

Sport Management Speaker Series Guides Students on their Path to Success

Students with Speaker

This semester’s Sport Management Speaker Series kicked off on Tuesday, April 17th with four amazing guest from MLSE Launchpad, the Town of Oakville, Jays Care Foundation and the Toronto Blue Jays.

Read More 

Sport Business Management Students Host Real Talks Leadership Summit

Sports Management Students

A big part of our programs at the School of HRT is teaching our students how to excel at planning and executing industry events. The Real Talks Leadership Summit was a special opportunity for our Sport Business Management students to do this for a very special audience.

Read More 

Toronto Maple Leafs Game Presentation Manager Speaks with Sports Management Students

Taylor Dean and Student

On April 3, 2018, our Sports Management students in their final semester of studies, welcomed guest speaker Taylor Dean, Manager of Game Presentation for the Toronto Maple Leafs.

Read More 

The City of Sport Comes to Humber College

Students at Sport Summit

The Toronto Sport Summit provides an annual opportunity for community sport leaders, organizations and funding partners to come together for workshops, discussions, networking and brainstorming.

Read More 

Study Abroad Nunavut Students Team Up With Humber Galleries to Educate and Inspire

Nunavut 1

As students get ready to head to Arviat, Nunavut for the adventure of a lifetime, Humber Galleries has just opened a show that brings together images of groundbreaking video collectives from Nunavut.

Read More 

Invictus Games Come to Humber!

Student in wheelchair

Students supported wounded veterans by participating in Invictus Games day at Humber College’s North Campus in Etobicoke.

Read More 

Full Circle - Friends to Colleagues

Dr. Ashwin Patel from the Sport Management Program and Professor Sherri Branscombe

Call it luck, fate or destiny, but two people who grew up together in Chatham, Ontario and were great friends throughout high school, are now teaching the same program, in the same field, at the same college.

Read More 

Q&A With Our Sport Management Student Planners

Each year the Sport Management and Recreation & Leisure Services students work together to bring the Sport Summit event to life, support the event partners, and build their own industry connections. This year they helped pull together an amazing event.

Guest Speakers

Sport Management students have the opportunity to connect with industry professionals through the Sport Management Guest Speaker Series.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.