Sarah Kelleher loves having to make decisions quickly. Which makes her well suited for a career in event planning — where there are lots of decisions to be made. For example, she had to think fast when a community health centre asked if she would plan an event right after she graduated from Humber’s Hospitality - Event Planning program.
She leapt at the chance. She then quickly registered her business, designed her company website and Über Events was born —within 12 weeks of getting her diploma. Now two years old, Über Events coordinates events across the GTA: Business meetings, galas, volunteer recognition events—everything from a 24-person meeting, to a 300-person three-day retreat.
The jump from student to business owner was lightning quick, but it didn’t rattle Sarah, “I was used to doing so much at once. When I was at school, I was also working and volunteering,” said the 26-year- old. “My events coordination teacher was always offering up volunteer opportunities and that on-site experience was so important. Humber laid the foundation for what I’ve learned—they opened my mind to how detailed this industry requires you to be.”
That’s detailed and decisive.
“It’s definitely not the kind of work where you can sit on decisions for a day,” said Sarah. It’s that quick pace, the unpredictability and the unexpected challenges that she adores. “For me, I really like being the problem solver, the person with the answers,” she said. With Über Events now organizing events every month, she is designing a big marketing plan this summer that she hopes will attract new business and lead to even more decision making.
What’s next for her and Über Events? “I hope to be working exclusively for my own company in the next couple of years,” said Sarah who also works in administration for a medical centre and provides event support to various companies.