Alanna has over 20 years of experience in the fitness industry including both corporate and commercial clubs. She graduated with a Bachelor of Physical and Health Education from the University of Toronto. Alanna spent the majority of her career at The Sports Clubs of Canada and later with Bally Total Fitness where she held a variety of positions including Fitness Director, General Manager, Regional Manager and Director of Training and Development for 17 clubs. Alanna is currently a partner at 360impact Group where she works with club and spa owners to improve various aspects of their businesses. A large component is dedicated to leadership training, quality control practices and sales and marketing strategy.