Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.
You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations; rules and regulations governing sport; coaching standards; tournament hosting and scheduling; and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.
A three-day leadership camp at the OELC (Ontario Educational Leadership Centre) helps build communication and leadership skills while guest speakers, practical training and field trips provide added benefits in preparing you for the workplace.
Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, the Ontario Basketball Association and various games organizing committees. The program also includes field trips and practical training.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Assess the socio-cultural parameters that influence sport.
Identify and work within legal, ethical and moral issues related to sport.
Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.
Provide leadership in a variety of settings.
Apply, analyze and communicate concepts of sport management.
Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.
Use appropriate information technology including a variety of software programs relevant to the business world.
Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.
Our program includes two work placements in Semesters 5 and 6. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.
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Watch the video for highlights of the Real Talks Leadership Summit, organized by Sport Business Management Students.
Watch the video to see our Sport Management students raise awareness for the Toronto 2017 North American Indigenous Games.
Toronto hosted the Pan Am/ParaPan Am Games in 2015. Watch the video to see how Humber celebrated the games.
Take a look back at Pan Am/ParaPan Am Day at Humber College. Lots of action and excitement! Watch the video.
Michael is the primary contact person for over 2,000 registered coaches looking for guidance with coaching education. Coaches throughout the province, country, and other countries, also often reach out to inquire how they can develop professionally using clinics/courses that Ontario Basketball offers.
“I was exposed to every facet of the sports industry from facility operations to sales and marketing. The curriculum allows you to figure out what interests you. The internships let you focus those interests you developed in the classroom and lets you apply them in the real world as you gain work experience."
In this intensive, 3-week summer school program, students will study subject areas like tourism, international business and more.
On the IMG Academy trip, students will train in a world-class athletic facility and learn from industry-experienced professionals.
Students are involved in volunteer projects based on their areas of interest and participate in unique local activities and excursions.
“Sport and physical activity has just been a huge part of my upbringing and life, from playing basketball in the driveway with my brother to all the organized sport I’ve been a part of throughout my life, whether as an athlete, a coach or, now, an administrator,” she said. “It’s really moulded who I am and I want other people to experience that.”
-Lisa Buchanan, Guelph Top 40 Under 40 2016
PricewaterhouseCoopers predicts that North American sports market revenues will rise at an annual growth rate of 4 per cent from $60.5 billion in 2014 to $73.5 billion in 2019.
Our graduates can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.
Potential jobs include:
Qualified students have the opportunity to earn certification in Parks and Recreation Ontario’s HIGH FIVE Sport Program, Respect in Sport Certification, National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s), and Automated External Defibrillator (AED) training.
Note: The requirements for licensure are determined by the granting body, which is independent from Humber College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.
Qualified students in this program may apply to participate in a ten-day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.
Qualified students in this program may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to Arviat, Nunavut and Nicaragua. In addition, eligible students have the opportunity to apply for a study abroad experiential trip to Peru.
Each year we offer a variety of experiential learning trip opportunities for students to study abroad. Our annual short duration experiential trips in May are approximately two weeks in length. These faculty-lead study abroad trips are confirmed in the fall semester.
These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.
Students may be eligible for a number of scholarships and awards.
News & Events
Six Sport Management Students Complete Their 5th Semester at JAMK University
We are beyond proud of six of our 3rd year Sport Management Students who have recently completed their 5th semester at JAMK University in Finland.
Recreation and Sport Students Visit the OELC
On September 25-27th our Sports Management and Recreation and Leisure Services students attended a Leadership Camp at the Ontario Education Leadership Centre just outside of Orillia.
Centre for Healthy Living Opens its Brand-New Space
On September 4th, 2018 the Centre for Healthy Living (CHL) officially opened its doors to the Humber community. While the CHL has been around for a few years already, it just got a brand new physical space right here on campus!
Sport Management Speaker Series Guides Students on their Path to Success
This semester’s Sport Management Speaker Series kicked off on Tuesday, April 17th with four amazing guest from MLSE Launchpad, the Town of Oakville, Jays Care Foundation and the Toronto Blue Jays.
Sport Business Management Students Host Real Talks Leadership Summit
A big part of our programs at the School of HRT is teaching our students how to excel at planning and executing industry events. The Real Talks Leadership Summit was a special opportunity for our Sport Business Management students to do this for a very special audience.
Toronto Maple Leafs Game Presentation Manager Speaks with Sports Management Students
On April 3, 2018, our Sports Management students in their final semester of studies, welcomed guest speaker Taylor Dean, Manager of Game Presentation for the Toronto Maple Leafs.
The City of Sport Comes to Humber College
The Toronto Sport Summit provides an annual opportunity for community sport leaders, organizations and funding partners to come together for workshops, discussions, networking and brainstorming.
Study Abroad Nunavut Students Team Up With Humber Galleries to Educate and Inspire
As students get ready to head to Arviat, Nunavut for the adventure of a lifetime, Humber Galleries has just opened a show that brings together images of groundbreaking video collectives from Nunavut.
Invictus Games Come to Humber!
Students supported wounded veterans by participating in Invictus Games day at Humber College’s North Campus in Etobicoke.
Full Circle - Friends to Colleagues
Call it luck, fate or destiny, but two people who grew up together in Chatham, Ontario and were great friends throughout high school, are now teaching the same program, in the same field, at the same college.
Each year the Sport Management and Recreation & Leisure Services students work together to bring the Sport Summit event to life, support the event partners, and build their own industry connections. This year they helped pull together an amazing event.
Sport Management students have the opportunity to connect with industry professionals through the Sport Management Guest Speaker Series.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.