Sergio Pedemonte is the CEO and principal of Your House Fitness, successful entrepreneur and SEO expert based in Toronto, Canada. Sergio has been featured in a number of news outlets including Global News and CBC as a fitness and wellness expert.
Your House Fitness was co-founded by Sergio Pedemonte in February 2015, with the vision of simplifying and modernizing health and wellness services by bringing personal training straight to your doorstep - whether it be in the comfort of your home, condo facilities, or office. With over 40+ trainers providing fitness services that are accessible and highly personalized, Your House Fitness is tailored to suit the lifestyle of busy working professionals across the Greater Toronto Area. Last year, Your House Fitness expanded their services to personal training clients without access to a gym, by opening up a dedicated studio in downtown Toronto, and adding nutrition services as part of our client's training plans.
Q. Program and year graduated?
A. Fitness and Health Promotion. I graduated in 2013 with Honours.
Q. Why did you choose Humber College?
A. My wife actually was the one that selected Humber for me. She compared it with all the other institutions that offered a similar program and chose Humber because of its co-op program and its graduates' high employment rates after graduation. Let's say she got it right!
Q. Which class did you find most beneficial?
A. I found the Internship Prep class to be the most beneficial, as it was able to bridge the gap between the things learned from my other classes and the real world.
Q. What do you enjoy about your career?
A. Helping others reach their goals by showing them how making small behavioral modifications when it comes to looking after themselves can bring the best out of them.
Q. What advice would you give future/current students taking this program?
A. Ask lots of questions! Humber professors have tons of experience in the workplace, they don't just teach. Get to class on time. Being late is disrespectful and can ruin a first impression. Take the time to learn how to write properly. Good grammar goes a long way in business.
Q. What was the biggest obstacle you faced during your time as a student?
A. My first month at Humber was probably the most difficult. As a mature student who had been out of the game for a while, it took some time to get used to being in an academic setting again and developing self-discipline. The commute was also very long and tiring. I didn't have the opportunity to live closer to campus, but if I did I would. It would have allowed me to spend more time studying in a more conducive environment, rather than in a noisy, bumpy bus ride.
Q. How did your experience at Humber help you find employment after graduation?
A. It provided me with an overall knowledge of what employers expect and vice versa. Having guest speakers from the industry come and talk to us about their experience was invaluable to me in making the decision of what I wanted to do after graduation. I have had the opportunity to be invited back as a guest speaker for the last few years and it's something I always look forward to.
Q. In what ways did Humber prepare you for the work world?
A. The work placement gave me the opportunity to hone my skills and get the foot in the door with an employer. This allowed me to have a job lined up for me as soon as I graduated.
Q. What opportunities would you urge other students to take advantage of?
A. Get to know your professors and connect with them. I learned as much from my professors in the classroom than outside the classroom. Go to those office hours! Humber also offers free resources such as a free subscription to Lynda, open online course website. You get the subscription completely free just being a student. Another less known perk is peer tutoring. It's not free, but very affordable. If I could go back in time I would have gotten a peer tutor for a couple of specifics classes like biomechanics which were challenging at times.
Q. In your opinion, what are 5 crucial skills needed to perform your job?
2. Willingness to learn
Q. Why did you decide to open your own business?
A. I felt that I could make a positive change in the fitness industry. My first job was all about selling: memberships, personal training, clinical services, etc. Everything that had a price I had to find a sale for it. As a result, I had to meet my goal in order to make sure I still had a job at the end of the month even though I was still paid the same no matter how much I sold.
After seeing I wasn't the only one who was treated this way in the industry, from small to big box gyms, I knew something had to change. I told myself that if I were the one in charge I would treat my trainers like I would like to be treated and compensated fairly. This is how Your House Fitness started.
Q. What advice would you give a student who hopes to open their own business one day?
- Study and evaluate your target market whether it's opening a gym, class-based studio, personal training, etc. Identify your niche.
- Figure out what makes you different than your competitors.
- Know your WHY.
- Get a mentor.
- Never stop learning.
- Become a jack or jill of all trades. Learn all aspects of running a business from bookkeeping, marketing, admin, training, etc.
Q. What do you enjoy most about having your own establishment?
- Creating new ideas and seeing them come to fruition in the course of time.
- Coaching trainers to help them be a better version of themselves. As well as, seeing clients get the results they need with my trainers.
- Creating curated articles and videos on our blog The Wellness Vault, a platform for health and wellness enthusiasts. My goal is to make fitness and nutrition knowledge more accessible and user-friendly to the general public. For example, our How-To Video Series on Dynamic Stretching has had more than 20,000 views worldwide in the span of a year and a half. I have also received countless thank you emails from people who have stumbled upon it. There's nothing more satisfying than that.